In graphs with rich text information, constructing expressive graph representations requires incorporating textual information with structural information. Graph embedding models are becoming more and more popular in representing graphs, yet they are faced with two issues: sampling efficiency and text utilization. Through analyzing existing models, we find their training objectives are composed of pairwise proximities, and there are large amounts of redundant node pairs in Random Walk-based methods. Besides, inferring graph structures directly from texts (also known as zero-shot scenario) is a problem that requires higher text utilization. To solve these problems, we propose a novel Text-driven Graph Embedding with Pairs Sampling (TGE-PS) framework. TGE-PS uses Pairs Sampling (PS) to generate training samples which reduces ∼99% training samples and is competitive compared to Random Walk. TGE-PS uses Text-driven Graph Embedding (TGE) which adopts word- and character-level embed dings to generate node embeddings. We evaluate TGE-PS on several real-world datasets, and experimental results demonstrate that TGE-PS produces state-of-the-art results in traditional and zero-shot link prediction tasks.